Mobile metrics basics with the USC Media Impact Project

We know that media has an impact on the public, shaping discussion and action on important issues. But how can we use the data to measure how stories reach the public? Join us for a demo, based on our Mobile Metrics for Journalists guide, that helps media organizations use Google Analytics to answer key questions about their expanding mobile audience.

Location: Demo Room 1 Date: March 6, 2015 Time: 11:30 am - 12:15 pm Johanna Blakley