{"id":807,"date":"2015-03-24T16:55:40","date_gmt":"2015-03-24T16:55:40","guid":{"rendered":"http:\/\/london15.journalists.org\/?p=807"},"modified":"2015-03-24T16:55:40","modified_gmt":"2015-03-24T16:55:40","slug":"a-mobile-master-class-from-ona-london","status":"publish","type":"post","link":"https:\/\/london15.journalists.org\/2015\/03\/24\/a-mobile-master-class-from-ona-london\/","title":{"rendered":"A Mobile Master Class from ONA London"},"content":{"rendered":"
On March 6, nearly 200 journalists, editors, producers, designers and CEOs traveled to Reuters UK for ONA London: Mobile, our first conference outside of North America. This day-long series of sessions, workshops and networking focused on producing the news for mobile devices, touching on everything from newsroom culture to designing better experiences on mobile.<\/p>\n
We\u2019ve pulled together video, audio, presentations and live blogs so you can learn from our expert presenters and knowledgeable attendees. Video recordings and speaker resources from the sessions are only available to ONA members<\/strong>; audio recordings of the sessions and live blogs are available to all.<\/p>\n You can find the full video list and speaker resources here<\/a>. Not a member yet? It only takes a few minutes to sign up and get access to these resources (and more great benefits). Annual memberships are only $75 for professionals and $25 for students.Become an ONA member today<\/a>.<\/p>\n Buzzfeed\u2019s News App Editor Stacy-Marie Ishmael and BBC\u2019s Mobile Editor Nathalie Malinarich opened the day with an honest discussion about what creating mobile news means in their newsrooms and how they built and relaunched recent mobile apps at their respective organizations.<\/p>\n Recorded video and speaker resources<\/a> (ONA members) Get a behind-the-scenes look at how two different newsrooms are approaching mobile. The Guardian\u2019s Mobile Wditor Subhajit Banerjee, USA Today\u2019s Managing Editor for Digital \/ Mobile \/ Social Patty Michalski and moderator Steve Herrmann, Editor of BBC News Online, share how their newsroom teams are set up, how they use analytics in the newsroom, how they respond to trends and more.<\/p>\n Recorded video and speaker resources <\/a>(ONA members) Joanna Webster, Global Editorial Director, Reuters TV and Cameron Church, Director of Stream Foundations, share tips for creating videos for mobile and explain the value of curation partnerships for news organizations. Number-one takeaway: You are not your audience.<\/p>\n Recorded video<\/a> (ONA members) Snapchat, What\u2019s App and other chat apps are a new way to reach your audience \u2014 but how does a news organization do it in a way that\u2019s relevant to users and worthwhile to their own team? SAM\u2019s Head of Newsroom Partnerships and Innovation Fergus Bell draws out insights from BBC\u2019s Apps Editor Trushar Barot and NRK News Presenter Ingvild Beltesbrekke on the innovative ways their digital teams are using these apps.<\/p>\n Recorded video and speaker resources<\/a> (ONA members) Fr\u00e9d\u00e9ric Filloux, Editor of Monday Note, began his talk by immediately addressing how challenging it is to generate revenue from mobile. Rather than bemoan the known issue, he provides useful examples of where publishers can look for successful business models and how organizations can distinguish themselves by being unique.<\/p>\n Recorded video and speaker resources<\/a> (ONA members) Malachy Browne, Managing Editor of Reported.ly,\u00a0and Jigar Mehta, Engagement Lead at AJ+, outline how their organizations engage mobile communities on social media with moderator Sarah Marshall, Social Media Editor at the Wall Street Journal. Get tips and learn useful tools to break news, verify sources and engage audiences on social media.<\/p>\n Recorded video and speaker resources <\/a>(ONA members) Wiliam Owen, founder of Made by Many, has worked with the BBC, ITV, The Daily Telegraph and others to design great mobile products. He shares how the teams behind the products prototyped their way to success.<\/p>\n Recorded video and speaker resources <\/a>(ONA members) If your newsroom is interested in creating push alerts, this session with CNN\u2019s Mobile Editor Etan Horowitz and Urban Airship\u2019s Head of Strategic Consulting Alyssa Meritt is a must-watch. Learn successful strategies newsrooms have deployed and approaches to avoid when sending alerts directly to your users.<\/p>\n Recorded video and speaker resources<\/a> (ONA members) Rich Jaroslovsky, Vice President of Content at SmartNews (and ONA founder), Tom Standage, Deputy Editor at the Economist and Nicholas Petche, Editor-in-Chief of Yahoo UK, discuss the benefits and challenges of using humans vs. algorithms to create custom content for mobile. Moderated by Mandy Jenkins, News Director of Storyful, this session provides key insights into how custom content fits with business models and user experiences on mobile.<\/p>\n Recorded video and speaker resources<\/a> (ONA members) Our closing session features great insights from The New York Times\u2019 Technology writer Farhad Manjoo, who gives concrete examples of what newsrooms can learn from Snapchat, Spotify and other trendsetting mobile apps.<\/p>\n Recorded video and speaker resources<\/a> (ONA members) On March 6, nearly 200 journalists, editors, producers, designers and CEOs traveled to Reuters UK for ONA London: Mobile, our first conference outside of North America. This day-long series of sessions, workshops and networking focused on producing the news for mobile devices, touching on everything from newsroom culture to designing… <\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/london15.journalists.org\/wp-content\/uploads\/sites\/9\/2015\/03\/IMG_0102.jpg","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paaWsq-d1","_links":{"self":[{"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/posts\/807"}],"collection":[{"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":0,"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/posts\/807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/categories?post=807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/london15.journalists.org\/wp-json\/wp\/v2\/tags?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}OPENING KEYNOTE: BEHIND THE SCREENS: CREATING A GREAT NEWS APP<\/h4>\n
\nLive blog<\/a><\/p>\nTHE MOBILE-FIRST NEWSROOM<\/h4>\n
\nLive blog<\/a><\/p>\nTIME LORDS: DELIVERING SNAPPY MOBILE VIDEO CONTENT<\/h4>\n
\nLive blog<\/a><\/p>\nTIME FOR A CHAT: ENGAGING WITH AUDIENCES VIA MOBILE MESSAGING<\/h4>\n
\nLive blog<\/a><\/p>\nDIAL \u2018M\u2019 FOR MOBILE REVENUE<\/h4>\n
\nLive blog<\/a><\/p>\nCREATIVELY ENGAGING A MOBILE COMMUNITY<\/h4>\n
\nLive blog<\/a><\/p>\nPROTOTYPING THE NEWS: DESIGNS FOR MOBILE \u2026 AND THE NEWSROOM<\/h4>\n
\nLive blog<\/a><\/p>\nALERTS: DON\u2019T PUSH YOUR AUDIENCE AWAY<\/h4>\n
\nLive blog<\/a><\/p>\nCUSTOMIZING MOBILE CONTENT: HUMAN, MACHINE OR BOTH?<\/h4>\n
\nLive blog<\/a><\/p>\nCLOSING KEYNOTE: TINDER HEARTS: WHAT WE\u2019RE LEARNING FROM USER-FRIENDLY MOBILE<\/h4>\n
\nLive blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"