Time for a Chat: Engaging with Audiences via Mobile Messaging

“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat signify where audiences are finding content. We’ll discuss innovative ways media outlets are using these platforms, and looks at specific case studies on what they’re learning.

Speakers

Trushar Barot
Apps Editor, BBC World Service/Global News
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Ingvild Beltesbrekke
News presenter, NRK
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Moderator

Fergus Bell
Head of Newsroom Partnerships & Innovation, SAM
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